XLdoc | 3B Fibreglass

“The customised leaflets created during the exhibition, not only strengthened our introduction and positioning as an innovative glassfibre producer, but also helped us generating many leads.” Emmanuelle David, Marketing Communications & Market Information Manager, 3B Fibreglass.

3B is one of the major fibreglass reinforcement manufacturers in Europe. Headquartered in Brussels with dedicated plants in Battice (Belgium) and Birkeland (Norway), 3B also operates a Science & Technology Centre in Battice (Belgium), gaining unique expertise for future development and innovation.

The Challenge

Quickly build brand awareness
Introduce corporate positioning based on Strength, Proximity and Reliability
Capture leads and build new pipeline

The Solution

3B asked gewoon biel, a design agency based in Zwolle, The Netherlands and partner of XLdoc, to create a new corporate identity: logo, stationery, product data sheets and website. The largest composites exhibition, the Journées Europeennes des Composites (JEC) in Paris (France) was chosen to launch the new company: a strong, innovative, and reliable player in the glass fibre reinforced composites arena. To capture visitor information and to create customised and personalised information sheets, reflecting the new positioning, 3B used XLdoc.

The XLdoc Products

The Results

Capture of visitor information during exhibition
Provide only relevant information to visitor
Successfully introduce new 3B positioning
Build pipeline also after JEC Exhibition

It helped 3B to successfully introduce their new name and innovative image. After the exhibition the solution to create personalised information is now part of the 3B website where leaflets are created and immediately sent to the visitors’ e-mail address. Says Emmanuelle David, Marketing Communications: Market Information Manager, 3B Fibreglass: "We daily receive information requests and while providing actual on-demand information to the visitors of our site, we receive valuable information on their needs. XLdoc is an excellent tool to build your pipeline".