“We now produce better and more newsletters with less efforts than before”, Kadri Vunder, Marketing Manager of DSM Composite Resins
DSM creates innovative products and services in Life Sciences and Materials Sciences that contribute to the quality of life. End markets include human and animal nutrition and health, personal care, pharmaceuticals, automotive, coatings and paint, electrical and electronics, life protection and housing. DSM has annual net sales of EUR 9.3 billion and employs some 23,500 people worldwide.
DSM Composite Resins, a Business Unit of DSM, is a leading resins manufacturer to many industries such as automotive, boat building and home building.
The Challenge
- Customize newsletters to the need of the audience
- Reuse information that is essential to all industries, and deliver variable industry specific information
- Facilitate the production of many language versions
- Optimize the creation and publishing process
- Reduce design and lay-out cost
The Solution
DSM Composite Resins implemented the XLdoc Creation Studio and the XLdoc Translation Manager which allows distributed writers and editors to enter and manage content of many newsletter versions based on predefined flexible design templates. The application creates low resolution proofing PDFs and high resolution print ready PDF’s online. The solution alerts when there are text overflows and has clear authorizations and roles and an integrated workflow. It is possible to collaboratively work on the newsletter from any location in the world.
XLdoc Ordering, an online webshop, manages the order process, production and fulfilment. The XLdoc Digital Asset Manager, to conclude, facilitates the choice and correct use of photography and logo’s.
The XLdoc Products
- XLdoc Digital Asset Manager
- XLdoc Creation Studio
- XLdoc Translation Manager
- XLdoc on-demand Studio
- XLdoc Ordering
The Results
- Address markets with relevant information
- Address customers in own language
- Distributed, collaborative and fast production
- Use of templates has eliminated custom design and layout expense
- Low cost
The creation process has been improved by using the XLdoc Creation Studio to create print ready files. Design and lay-out costs are a fraction of what is was before. Says Kadri Vunder, Marketing Manager of DSM Composite Resins: “We have improved considerably the communication with our customers by delivering relevant information”.
Publications
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PODi - DSM Collateral Management |
| To solve marketing document challenges, Cordeo proposed the development of a "publish-on-demand" (POD) system based on XLdoc to enable DSM to create brochures with significant levels of variability for text and image components. As part of this POD system, Cordeo also developed a marketing portal with additional functionality to manage all collateral online. |
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PODi - DSM Composite Resins |
| Cordeo developed a solution based on XLdoc for DSM Composite Resins to succesfully manage and publish customised newsletters for many markets and in many languages. |
