"With Cordeo’s Publish-on-Demand (POD) system, we at Infor were able to renew our collateral with the new logo very easily. Within a few weeks, all of our 500 pieces of collateral were available on infor.com.” - Craig Conrad, Senior Director of Brand Marketing, Infor
Infor is one of the world’s largest business software companies, serving 70,000 customers in more than 100 countries around the world. Infor adopted the POD system in 2006 through its acquisition of SSA Global which had adopted the system when it bought Baan in 2003. To this day, Infor uses the XLdoc system to create not only marketing collateral but also direct mailers, stationery and business cards.
The Challenge
- Reduce inventory costs
- Create marketing materials (collateral, mailers, business cards, etc.) “on the fly”
- Enforce brand consistency globally
- Simplify the translation process
- Simplify branding updates
The Solution
Baan implemented XLdoc, a Publish-on-Demand solution to streamline the logistical process of document creation in 2001. When Baan was acquired by SSA Global, XLdoc was an enormous help in rebranding and integrating all of the company’s literature. This process was continued when SSA merged with Infor in 2006. In 2009, Infor updated its logo and the system made this considerable task very easy. In May 2010 Infor will, once again, begin updating its brand and XLdoc’s new version, 5.x, will make this process even easier.
The XLdoc Products
The Results
- Major cost savings due to reduced waste and elimination of warehousing and long-distance shipping costs
- Content updates can be made “on the fly”
- Reduction of time-to-market for updated documents
- New documents can be added to the system quickly and at low cost
- Increased branding, rebranding and brand awareness with almost no cost
- Localizations and translations can be created quickly and at low cost
“We have been working with XLdoc for almost a decade. XLdoc has reinvented itself over time and constantly delivers new value to Infor. It has helped us grow an impressive body of correctly-branded marketing material.” - Nan Byington, Global Creative Services Principal Designer, Infor.
Publications
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PODi - Baan Collateral on Demand |
| The Baan story with XLdoc is a perfect illustration of how digital print technology can be tremendously cost-effective. The story is so compelling that it led PODi to develop a new project metric: RCDD, or Realized Cost per Delivered Document. |
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PODi - SSA Global |
| Enterprise software developer SSA Global™ provided its global sales force with up-to-date printed materials in many versions and many languages— including European languages written with Cyrillic characters and Multibyte using the XLdoc digital collateral on demand system. |
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Print Buyer - Cordeo, Infor & HoekmanTotaal |
| A Dutch publication in one of the major Dutch print magazines on the benefits that XLdoc bings to Infor. |
