“GPub has greatly enhanced the use of centrally maintained images and marketing material” Stefan Piekosz, International Marketing Services Director, Intervet Schering-Plough.
Intervet/Schering-Plough Animal Health is a global leader in the research, development, manufacturing and sale of veterinary medicines. The company offers one of the industry's broadest, most innovative portfolios, spanning products for the prevention, treatment and control of disease in all major farm and companion animal species.
The Challenge
- Manage brand campaigns
- Increase time-to-market and better support country organizations
- Improve the quality of information
- Brand and print consistency
- Simplify the translation process
The Solution
Intervet introduced XLdoc as their Global Publishing solution (GPub). Thousands of images needed for campaigns, advertisements, brochures, flyers and leaflet are stored in the XLdoc Digital Asset Manager accessible for worldwide authorized users. Local marketing organizations can easily create centrally produced toolkits in their own language and with specific local information without involving local external design agencies. They use product and Intervet branded templates to safeguard brand consistency.
Global sales and marketing organizations can order print copies, both digitally and offset or out of stock though a worldwide print network. Also merchandise and multimedia material can be ordered through the same fulfillment network.
The XLdoc Products
- XLdoc Digital Asset Manager
- XLdoc Creation Studio
- XLdoc Translation Manager
- XLdoc on-demand Studio
- XLdoc Ordering
The Results
- Reduced time to market of new communication tools
- Efficient localization process
- Improved product and corporate brand consistency
- Reduced costs – both process and inventory costs
- Support for marketing innovation with on-demand and personalized printing
Says Stefan Piekosz, International Marketing Service Director: “We now have a great central marketing resource centre available to manage marketing operations worldwide. This has a huge impact on branding, process efficiency and cost.”
